FAQ
What is the engagement model?
I work on a retained basis with a performance component where appropriate. This keeps incentives aligned to signed commercial outcomes and revenue milestones, not hours billed.
Who is RapidRise for?
I work with Series A and Series B technical founders where the product is strong, demand signals exist, but revenue is not yet predictable. Typical sectors include cybersecurity, industrial AI, deep tech, defence, and regulated enterprise software.
What problems do you solve most often?
Most engagements start with one of these:
- Pipeline looks busy but does not convert
- Deals stall after early interest, then die in procurement
- Messaging is too technical for economic buyers
- Pricing and packaging are inconsistent or under priced
- Forecasting is unreliable, leadership cannot plan
- Founder led selling is the bottleneck
What outcomes can I expect?
The goal is predictable enterprise conversion, not more activity. Typical outcomes include higher conversion from technical interest to commercial commitment, clearer deal structure for multi year contracts, better pipeline quality, and forecast hygiene leadership can trust.
How do you work, advisory or hands on execution?
Both. I operate as a strategic adviser with operator level execution. I will work directly on the narrative, offer design, deal architecture, qualification gates, and the first lighthouse deals, and I will also coach the internal team to run the system without me.
What is your typical engagement length?
Most clients engage for 60 to 120 days to install the revenue engine and stabilise the pipeline. Some then retain me fractionally for ongoing leadership and key deal support.
What does Revenue Architecture mean?
Revenue Architecture is the commercial operating system that makes enterprise revenue repeatable. It includes positioning, ICP, offer design, pricing logic, qualification discipline, procurement path, sales process, and forecast cadence. It is not sales training, it is system design plus execution.
Why hire a fractional CRO or interim commercial lead instead of a full time commercial lead?
At Series A and Series B, you usually need a builder, not a manager. A full time VP from a large organisation is often excellent at running an existing machine, but many have not built the first repeatable enterprise motion from scratch. I install the revenue engine first, positioning, offer design, qualification discipline, procurement path, and forecasting cadence. Once it is working, you can hire a permanent commercial leader into a role that is set up to succeed.
Do you help with outbound and sourcing, or only conversion?
Both, but I prioritise conversion first. Many teams already have interest, they just cannot turn it into signed contracts. Once conversion and positioning are solid, we can scale outbound with confidence.
Do you work with non technical founders?
Usually not. My specialist value is bridging deep technical capability and enterprise buying reality. I am most effective when the founder or core leadership team is technical, and wants a commercial counterpart to translate value, shape deals, and navigate procurement. If you are not technical but you have a strong technical cofounder or technical product leader who will stay directly involved, we can still be a fit.
How do you handle long enterprise procurement cycles?
We design the procurement path early, including security review, compliance, stakeholder mapping, and a proof of value structure that creates urgency. The objective is to remove unknowns before they become delays.
What makes RapidRise different from a sales consultancy?
Most consultancies provide advice or training. I install a commercial operating system and work directly on the deals and the structure that closes them. The objective is predictable enterprise conversion, not activity metrics.
How do we start?
We start with a short diagnostic call, then a structured review of pipeline, messaging, and deal mechanics. If there is a fit, I will propose a focused engagement plan with clear deliverables and success measures.